For independant wome, aged 30-45, class B/C, who are, wise, sociable, care for fashion, keeping up thier appearance, and also looking after the home and family.
Target Advertisers:
*L'OREAL- make up
*Oil of Olay- Definity intense hypdrating cream
*Ralph Loren- Romance (perfume)
*Next clothing
*Blossom Hill- wine
*The Women- chick flick comedy
*Charlse Worthington- Salon Shine Results
*No7-Protect and Perfect Foundation
*Ester Lauder- Age spot corrector
*Nivea Vasage- age regenerating cleancing wipes
*Office- shoes
*Thorntons- Chocolate
*GHD- Hair straighteners
*Tiffany & Co- Jewelery
*Nair- Waxing strips
*Borjour- Lipstick
*Marks and Spencer- food
*Lasenza- underwear
*Dove- Antiperspirant Body Spray
*Ostra Care Vitamins
*Clinique- Makeup Removing Cleanser
Pitch
My proposal is, that Venus magazine should hold a competition that involves the consumer that uses your products.
The competition would consist of, the reader filling out a short questionnaire about Clinique products, one of these will be chosen at random, and the person whose questionnaire is chosen, shall be the winner, and receive vouchers for Clinique products.
The questionnaire will focus on, finding out what kind of products are the most popular in your range, why they appeal to women, and how people rate your products, also you can find out what women think of many things about your products such as; packaging, products sizes, prices and your range in gift packs. Furthermore, the questionnaire will give you an in site on what consumers would like to an improvement of within your products.
I am asking you to provide the vouchers, to the value of £150. This is because I think the questionnaire is a marketing advantage for you to gain knowledge of what your consumers think of your products, what is to their preference and this will allow you to further your understanding of needs and wants that you should focus on for your target consumer.
It could also participate to an increase in your sales, because; the competition is promoting Clinique, readers have the opportunity to experience your products. Plus there will be a lot of readers who would participate in the competition because they have nothing to lose, and they still get the satisfaction that their opinion is being put forward.
Moreover, the target audience for Venus, are women, who are independent, care for their image and enjoy keeping up their appearance, use brand named products, and use skin care products in their daily routine.
I hope you will entertain this proposal, and allow the consumer that uses your products to have a voice.
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